Privacy Policy

Data Protection Information

With the following information we like to provide you with details in connection with the processing of personal data when using our website at as well as about your rights in this regard. The information provided here apply to all visitors and users of our website when visiting it as non-registered users.

 Registered users of our SaaS software Seerene have the possibility to login to the software through our website on Following the login the user is forwarded to a separate website operating the Saas. Using our SaaS software is covered by separate Data Protection Information, which can be retrieved here.

 1. Controller and Data Privacy Officer

The controller of personal data processed when using the website at is:

Seerene GmbH
August-Bebel-Str. 26-53
14482 Potsdam, Germany

You can contact our Data Protection Officer at:

Seerene GmbH, August-Bebel-Str. 26-53, 14482 Potsdam, Germany
Phone: +49 331 7062 340

2. Explanation of Terms

Personal Data means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Cookies are small text files that are stored locally on the visitor’s device (e.g. PC, smartphone, tablet PC) when a website is visited. They can contain various information about the device used and the usage behavior and are sent back to the web server setting the cookie for the purpose of recognizing the user and his or her settings when reconnecting.

GDPR means the REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation).

3. IP-Addresses and Logfiles

Every time you access our website, we automatically process the following information:

  • the IP-address of your computer or other device (e.g. tablet-PC or smartphone) and the request(s) of your browser (including dates and times)

  • the amount of data transferred, the browser type and version, the screen resolution and the operating system used.

The IP-address and the information on your Internet browser’s enquiry(s) are technically necessary for accessing and using the website; without processing of this data, access to the Internet site cannot take place and Internet sites cannot be displayed. The IP-address will be made anonymous by shortening it or deleted after it is no longer technically necessary for accessing or using the Internet offer or for assuring website security.

The information on the transferred data volume, the browser type and browser version, the screen resolution and the operating system used are collected and processed in order to optimize the presentation of the contents, determine system utilization and make future adjustments and improvements to the Internet presence, possibly on the basis of statistical evaluations.

Legal Basis for the processing of the full IP-address, the information on your Internet browser’s enquiry(s) and the further information mentioned above is Art. 6 (1) s. 1 lit. (f) GDPR. The legitimate interest in the processing of personal data is to technically enable you to access the website, to optimize the representation of the website’s contents and for the future improvement/optimization of the website.

Please note your right to object (see below: „Your Rights“)


4. Usage of Cookies

What are cookies?

If you use our website, open our emails or use our services online, we or third parties authorized by us use so-called “cookies”, text files which are stored on your computer and which enable an analysis of your use of the website. Cookies are small text files that are stored locally on the visitor’s device (e.g. PC, smartphone, tablet PC) when a website is visited. They can contain various information about the device used and the usage behavior and are sent back to the web server setting the cookie for the purpose of recognizing the user and his or her settings when reconnecting. Cookies cannot run programs or transmit viruses to your computer. They serve to make the website more user-friendly and effective overall. For more information about cookies, please visit

What are cookies used for?

Cookies are basically used to make the Internet offer more user-friendly and effective overall, to enable additional functionalities and to provide us with further information about your visit of our website and its use. Cookies enable us, for example, to determine whether a specific device has been used to visit our website before. Cookies also make it possible to adapt the offer of a website to previous visits if the previous behavior of the user on the website or another website was stored in the cookie.

First and third party cookies

Our website places cookies for us (first party cookies) and also allow some other parties providing their services to us to place cookies (third party cookies). Our own cookies help us to run our services better and more efficiently and to track user behavior on our website. Third-party cookies are placed on your devices by various tools we are using on our website.

Types of cookies

Our website uses the following types of cookies, the scope and functionality of which are explained below:

  • Transient cookies

  • Persistent cookies

Transient cookies are automatically deleted when you close your browser. This includes in particular session cookies. Session cookies are deleted when you log out or close your browser.

Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can delete cookies at any time in the settings of your browser.

Third Party Cookies

The following third parties use cookies via our services:

  • Google, Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (see below: “Google Analytics”)

  • AdRoll, Inc., 972 Mission St, 3rd Floor, San Francisco, CA 94103, USA (see below: “AdRoll Remarketing Tool”)

  • Adobe Systems Incorporated, 345 Park Avenue,” San Jose, CA, 95110, USA (see below “Adobe TypeKit”)

We provide you with more detailed information on the cookies placed by these providers in the respective section of this data protection information.


5. Google Analytics

Our website uses Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA “(“Google”). On our behalf, Google collects certain user and usage information in order to evaluate the use of the website (e.g. frequency of page views, entry and exit pages, click paths, time spent on individual pages, etc.). This is done to evaluate the use of the website, to generate reports about the website activities and to provide further internet services which are connected with the use of our website, for market research purposes and for the demand-oriented design of our internet pages.

In this context, Google is creating pseudonymized user profiles as well as cookies (see above). The information about your website usage generated by the cookie, includes

  • Internet browser type/version used,

  • the operating system used,

  • referrer URL (the previously visited page),

  • host name of the accessing computer (IP address),

  • time of the server request,

is usually transferred to and stored on a Google server in the USA. However, we implemented the code extension “anonymizeIp” which causes Google to anonymize your IP-address within Member States of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP-address be transmitted to a Google server in the USA and shortened there. The IP-address transmitted by your browser in the context of Google Analytics is not merged with other Google data.

Further information on Google’s terms of use and data protection can be found under the following links:

You can

  • disable the use of cookies generally in the settings of your internet browser; however please note that if you do this, you may not be able to use the full functionality of this website and/or other websites;

  • prevent Google Analytics from processing your personal data by downloading and installing a browser plug-in available under the following link (

  • Opt-out from Google Analytics processing the personal data by clicking on the following link: Disable Google Analytics. As a result, an opt-out cookie is set which prevents future collection of your data by Google Analytics when you visit our website.

Legal Basis for the above processing of data is Art. 6 (1) s. 1 lit. (f) GDPR. The legitimate interest in the processing lies in the analysis of usage data in order to recognize and eliminate errors on the basis of these findings and to optimize the website design.

Please note your right to object (see below: „Your Rights“)


6. Remarketing

a) AdRoll Remarketing Tool

We use the retargeting tool AdRoll of AdRoll, Inc., 972 Mission St, 3rd Floor, San Francisco, CA 94103, USA (“AdRoll”) on our website.

We use AdRoll on the basis of your consent, which you provided the first time you entered our website via a banner. AdRoll uses cookies to provide you with advertisements on our website or other websites, which fit your supposed interests based on your prior use of our website. A pseudonymous identification number (ID) is assigned to your browser in order to record your usage behavior. The cookie thus enables AdRoll and its partner websites to place ads on the basis of your previous visits to our or other websites that match your usage behaviour and thus presumably correspond to your interests. According to the information provided by AdRoll, the cookies do not contain any further information about your person. The information generated by the cookies is transmitted by AdRoll to a server, which may be situated in the USA for analysis purposes and be stored there. A transfer of data by AdRoll to third parties only takes place where allowed by legal regulations or within the scope of order data processing. Under no circumstances will Google match your data with other data collected by Google.

The processing of your data in connection with DoubleClick is based on your consent. You can revoke your consent at any time e.g. by preventing the DoubleClick cookie from being saved as explained below. A revocation has no influence on the legality of the processing carried out on the basis of the consent until the revocation.

Prevention of storage of cookies:

The use of cookies can be prevented by changing the browser settings accordingly; cookies can also be deleted by you via your browser settings. This may have the effect that certain functionalities of the website cannot be used at all or cannot be used as comfortably as before.

You can further opt out of receiving personalized ads served by AdRoll by clicking on the blue icon that typically appears in the corner of the ads served by AdRoll or on behalf of AdRoll and following the instructions provided or by clicking here. Please note that this “opt out” function is browser-specific and relies on an “opt out cookie”: thus, if you delete your cookies or upgrade your browser after having opted out, you will need to opt out again

AdRoll Group is also a member of the Network Advertising Initiative (NAI) and adheres to the NAI Codes of Conduct. You may use the NAI opt out tool here, which will allow you to opt out of seeing personalized ads from AdRoll and from other NAI approved member companies.

AdRoll also adheres to the European Interactive Advertising Digital Alliance (EDAA) guidelines for online advertising and you may opt out via their Your Online Choices website.

To opt out of receiving targeted ads that are based on your behavior across different mobile applications follow the below instructions, for iOS and Android devices:

  • iOS 7 or Higher: Go to your Settings > Select Privacy > Select Advertising > Enable the “Limit Ad Tracking” setting

  • For Android devices with OS 2.2 or higher and Google Play Services version 4.0 or higher: Open your Google Settings app > Ads > Enable “Opt out of interest-based advertising”

Further information about AdRoll:

You can find extensive information from AdRoll on data processing in connection with AdRoll Remarketing here.

b) Legal basis:

The legal basis for the use of above mentioned remarketing tools is your consent given to us through our cookie banner when first visiting our website, Art. 6 (1) s. 1 lit. (a) GDPR.

Text of the declaration of consent:

We and our advertising partners use cookies on this site and around the web to improve your website experience and provide you with personalised advertising from this site and other advertisers in AdRoll’s network. By clicking “allow” or navigating this site, you accept the placement and use of these cookies for these purposes.

Our advertising service partner, AdRoll Group, sets cookies and collects information from your browser across the web and infers connections between your browsers and devices. This information is used to better understand your interests in order to select and deliver relevant advertising and offers, manage the frequency of ads you see, provide measurement and reporting to advertisers like us about the performance of their ads, and help AdRoll and us better understand web audiences.

Learn more about AdRoll Group and how online advertising works, including what information is collected about you and how it is used and why the cookies below are dropped, here.

You can “Allow All” or customise which cookies to allow for these purposes below. You can change your customisation at any time by visiting our opt out page here.

Important – if you select “Reject All” you will still receive online advertising, but the ads you see may not be as relevant to you.


7. YouTube

In our website, we have embedded videos, which are technically stored on a server operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA, (“YouTube”), a subsidiary of Google. Any personal data processed in connection with viewing these YouTube-videos takes place by YouTube, not by us.

The YouTube-videos are embedded with the “extended privacy mode”, which means that no data about you will be transmitted to YouTube if and as long as you do not play the video. Only when you do start the videos, personal data will be collected by/transferred to YouTube. We have no influence on this data transmission.

By watching a video, YouTube receives the information that you have accessed the subpage of our website where the video is embedded. This is independent of whether or not you are logged in with your possibly existing YouTube/Google account credentials. If you are logged however, your information will be directly associated with your account. Information on which further information is processed can be found here:

If you do not wish your YouTube/Google account profile to be associated with watching the video, you must log out before starting the video. YouTube stores your data as usage profiles and uses them for purposes of advertising, market research and/or design of its website according to your needs. Such an evaluation takes place in particular (even users not logged in) for the provision of demand-oriented advertising and may also be used to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles towards YouTube.

Further information about the purpose and scope of data processing by YouTube is available at


8. Adobe Type Kit

For the design of our website we use the Adobe Typekit service, which allows us to use certain Adobe fonts in our website design. The service is operated by Adobe Systems Incorporated, 345 Park Avenue,” San Jose, CA, 95110, USA (“Adobe”).

Adobe collects the following information from our website in order to provide the Typekit service and to bill us:

  • provided fonts

  • ID of the font set

  • JavaScript version of the sentence (string)

  • Type of block (string “configurable” or “dynamic”)

  • Account ID (identifies the customer of whom the record is)

  • Service that provides the fonts (e.g. Typekit or Edge Web Fonts)

  • Application that requests the fonts (e.g. Adobe Muse)

  • Server that provides the fonts (e.g. Typekit server or Enterprise CDN)

  • host name of the page on which the fonts are loaded

  • The time it takes the web browser to download the fonts

  • The time from downloading the fonts with the web browser to using the fonts

  • Whether an Ad Blocker is installed to determine whether the Ad Blocker interferes with the correct tracking of page views.

The legal basis for the use of the Typekit service is Art. 6 (1) s. 1 lit. (f) GDPR. The legitimate interest in the processing lies in being able to use different Adobe fonts on our website. To prevent collection of data by the Typekit service, you can deactivate JavaScript in your browser.

Please note your right to object (see below: „Your Rights“)


9. Recipients of Personal Data

We have concluded contracts with third-parties that are processing personal data on our behalf as processors according to Art. 28 GDPR, which are recipients of personal data according to Art. 4 No. 8 GDPR):

  • Google, Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (see above: “Google Analytics”)

  • AdRoll, Inc., 972 Mission St, 3rd Floor, San Francisco, CA 94103, USA (see above: “AdRoll Remarketing Tool”)

  • Adobe Systems Incorporated, 345 Park Avenue,” San Jose, CA, 95110, USA (see above “Adobe TypeKit”)

  • Alfahosting GmbH, Ankerstrasse 3b, 06108 Halle, Germany, (host provider)

There are no additional recipients of personal data.


10. Your Rights

The GDPR provides you with the following rights:

  • You have the right to obtain from us confirmation as to whether or not personal data concerning you are being processed, and, where that is the case, access to the personal data and the information specified in Art. 15 (1) GDPR, unless there are no legal exceptions limiting this right.

  • You have the right to rectification of inaccurate personal data concerning you and, taking into account the purposes of the processing, to have incomplete personal data completed (Art. 16 GDPR).

  • Where one of the grounds set forth in Art. 17 (1) GDPR applies, you have the right to obtain from us the erasure of personal data concerning you, unless none of the exceptions specified in Art. 17 (3) GDPR applies.

  • In the cases which are set forth in Art. 18 (1) GDPR, you have a right to obtain from us the restriction of processing, and where Art. 20 Abs. 1 GDPR applies, a right to data portability.

  • You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based Art. 6 (1) s. 1 lit (f) or (e) GDPR, unless we demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims.

  • Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating you infringes this Regulation

You can exercise your rights by sending an email to


11. Updating and Changing This Information

This Data Protection Information is currently valid and was published in October 2018. In view of future changes to our website and our services as well as changes of legal or regulatory requirements, it may become necessary to change this information. The respective current Data Protection Information can be accessed, downloaded and printed at any time at